Anyone can call themselves a consultant and it is hard to see who people really are. In terms of the internet, this is even more true. Internet marketing has often been shaded by a lack of prestige, as well as just as importantly, accountability.
However, the Truth is, there is a case to be made for evolving one's business on the web. Consulting helps You achieve this. Good consulting takes a sense of duty, responsibility and honor.
A consultant that values his reputation and clients will always be data based and will avoid seeking industry awards as gratification. I have seen many a award winning website lead a business into bankruptcy.
A site is more likely to win new business when it is built upon the principles of simplicity and sober design. Now, that is harder to do than most imagine. It requires putting oneself in the place of others.
Because their is a bias among businessmen that says that websites should put people into a kind of a trance where they like robots shall buy the product one might offer. Actually the opposite is true.